I ran into an issue when I was modifying permalinks in Wordpress today. Specifically, I was trying to achieve the effect of creating multiple storefronts on a Wordpress Woocommerce site using product categories. In order to do that, ideally the urls would look differently than out of the box Wordpress and Woocommerce.

The idea

Here is how I'd like this to look.

• http://example.com/store would be the overarching storefront.
• http://example.com/store/store-name would be an individual store (replacing store-name with the product category name)
• http://example.com/store/store-name/products/product-name would be an individual product belonging to that store (replacing product-name with the actual product name)

Unfortunatly, I coudn't find a way to do this. Things got weird. Everytime I would go to http://example.com/store/store-name it would go to the straight to the first product in that category, bypassing the category page altogether.

I did, however, come up with a second-best workflow that I'm okay with.

The solution

• http://example.com/stores would be the overarching storefront. Here one can see all of the "stores".
• http://example.com/store/store-name would be an individual store (replacing store-name with the product category name)
• http://example.com/products/store-name/products/product-name would be an individual product belonging to that store (replacing product-name with the actual product name)

I did this by changing the following:

• Pages > Store page
  • Permalink to http://example.com/stores
• WooCommerce > Settings > Products > Display
  • Shop Page Display: Show categories & subcategories
• Settings > Permalinks
  • Product category base: "store"
  • Custom base: "/products/%product_cat%"

That seemed to do the trick!